Another fun personal branding session, this time with a fitness twist! Just what I love.
Client: Petro, an independent Sports Business Consultant
Vision: To portray Petro as a dynamic professional while highlighting his personal interests through action and lifestyle photos
Use: Website launch
Location: Toronto Harbourfront
Petro was an ideal client, in that, he had a clear vision of what he wanted to achieve from the photoshoot. He not only had reference images to show me, he put together a PDF that outlined everything from his ideal client, brand voice, to his core brand values. My biggest goal was to showcase Petro’s passion for sports, performance, and innovation by capturing well-lit, clean, eye-catching images that reflected his vision.
The shoot day was a half day split into two parts — one part being shot indoors on black backdrop to show the business side of Petro, and the other half outside during sunset to show his performance as an athlete.
All in all this was a really fun shoot during which I got to use some creativity and some technical problem solving. I’m happy to say Petro was satisfied with the images, and I can’t wait to see them on his new website!